Nissan eyes 8% global share
Source: Agencies |
June 28, 2011, Tuesday
|
Print Edition
Print Edition
NISSAN Chief Executive Carlos Ghosn unveiled an ambitious six-year plan for growth yesterday, including a target of boosting the carmaker's share of the global auto market to 8 percent.
Nissan Motor Corp hopes to reach the market share target in the fiscal year ending on March 2017, in part by focusing on growth in countries such as China, Brazil, Russia and India.
Nissan had a record 5.8 percent market share in the fiscal year ending on March 2011.
"We are definitely on the offensive," Ghosn said at the automaker's Yokohama headquarters in Japan.
The plan underlines how Nissan is readying for expansion despite output disruptions from the March 11 earthquake and tsunami that are projected to drag profit down 15.4 percent to 270 billion yen (US$3.4 billion) for the fiscal year through March 2012.
The maker of the Leaf electric vehicle and Infiniti luxury models is not being deterred by the recall woes at Toyota Motor Corp, blamed on overly rapid expansion.
Ghosn, who also heads Nissan's alliance partner Renault SA of France, said Nissan was in good shape to go on the growth track because it now had no "handicap" in cash reserves, market presence or product lineup.
The business plan also includes a focus on Nissan's trademark green technology, the electric vehicle. The automaker expects cumulative electric vehicle sales of 1.5 million units for the Renault-Nissan alliance by the fiscal year ending March 2017.
Nissan will have a production capacity of 1.2 million vehicles in China by 2012, becoming Nissan's single largest global market, it said. Nissan aims to boost its market share in China to 10 percent from the current 6.2 percent.
Nissan Motor Corp hopes to reach the market share target in the fiscal year ending on March 2017, in part by focusing on growth in countries such as China, Brazil, Russia and India.
Nissan had a record 5.8 percent market share in the fiscal year ending on March 2011.
"We are definitely on the offensive," Ghosn said at the automaker's Yokohama headquarters in Japan.
The plan underlines how Nissan is readying for expansion despite output disruptions from the March 11 earthquake and tsunami that are projected to drag profit down 15.4 percent to 270 billion yen (US$3.4 billion) for the fiscal year through March 2012.
The maker of the Leaf electric vehicle and Infiniti luxury models is not being deterred by the recall woes at Toyota Motor Corp, blamed on overly rapid expansion.
Ghosn, who also heads Nissan's alliance partner Renault SA of France, said Nissan was in good shape to go on the growth track because it now had no "handicap" in cash reserves, market presence or product lineup.
The business plan also includes a focus on Nissan's trademark green technology, the electric vehicle. The automaker expects cumulative electric vehicle sales of 1.5 million units for the Renault-Nissan alliance by the fiscal year ending March 2017.
Nissan will have a production capacity of 1.2 million vehicles in China by 2012, becoming Nissan's single largest global market, it said. Nissan aims to boost its market share in China to 10 percent from the current 6.2 percent.
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