The story appears on

Page A11

March 7, 2017

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Business » Auto

PSA buys GM’s Opel for US$2.3b

PSA Group has agreed to buy Opel from General Motors in a deal valuing the business at 2.2 billion euros (US$2.3 billion), the companies said yesterday, creating a new regional car giant to challenge market leader Volkswagen.

The maker of Peugeot and Citroen cars vowed to return Opel and its British Vauxhall brand to profit, targeting an operating margin of 2 percent within three years and 6 percent by 2026 underpinned by 1.7 billion euros in joint cost savings.

PSA Chief Executive Carlos Tavares said GM’s European arm could be turned around using some of the lessons from the French group’s own recovery.

“We’re confident that the Opel-Vauxhall turnaround will significantly accelerate with our support,” he said.

By acquiring Opel, PSA leapfrogs French rival Renault to become Europe’s second-ranked carmaker by sales, with a 16 percent market share to VW’s 24 percent.

Last year, PSA and GM Europe recorded a combined 72 billion euros in revenue and 4.3 million vehicle deliveries.

GM will receive 1.32 billion euros for the Opel manufacturing business — 650 million euros in cash and 670 million in PSA share warrants.

An additional 900 million euros will be paid by the Paris-based carmaker and BNP Paribas for Opel’s financing arm, to be operated jointly and consolidated by the French bank.

The sale of Opel seals GM’s exit from Europe. Eight years after coming close to a sale to Canada’s Magna International, the Detroit auto giant has faced renewed investor pressure to offload the business and focus on raising profitability rather than chase the global sales crown currently held by VW.

After fending off 2015 merger overtures by Fiat Chrysler with support from her board, GM boss Mary Barra agreed to target a 20 percent minimum return on invested capital and pay out more cash to shareholders.

PSA and GM, which already share some production in an existing European alliance, confirmed last month they were negotiating an outright acquisition of Opel by PSA, sparking concern over possible job cuts.

PSA said yesterday that the targeted savings would come from purchasing and research and development — avoiding plant closures — as the Opel line-up is redeveloped with PSA technology and vehicle architecture.

An ambitious technical convergence push will begin with the Opel Corsa, Tavares indicated.

The next version of the popular subcompact will be delayed by a year to 2020 as it goes back to the drawing board, according to presentation slides shown to analysts.

“Our planning teams are already working on that,” Tavares said when asked about the model. Another five PSA-based Opel models will follow by 2023.

For PSA, the Opel deal caps a stellar two-year recovery under Tavares, which avoided bankruptcy in 2014 by selling 14 percent stakes to the French state and China’s Dongfeng, to match a diluted Peugeot family holding.

Tavares has since cut about 3,000 French assembly line jobs each year through voluntary departures to reduce the wage bill to 11 percent of revenue from the 15 percent level he inherited — which is where Opel’s labor costs stand today.

PSA reiterated pledges to run Opel as a distinct German subsidiary and honor existing job guarantees to unions, which tend to cover production plans for existing models.

Beyond those horizons, however, the outlook for Opel plants may be less certain.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend