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Wan LixinOpinion deputy editor of Shanghai Daily
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Revamped models help VW sales soar
By Christiaan Hetzner |
June 13, 2009, Saturday
|
Print Edition
Print Edition
A REJUVENATED model range led by its new Golf VI hatchback helped Volkswagen outperform its competitors last month and grab more share of the world's car market, Europe's largest auto maker said yesterday.
The company saw massive gains in Germany and China - its two biggest markets - which boosted group vehicle sales to rise over last year's comparable month for the first time this year, gaining 1.5 percent to 556,700 units.
The group's core VW brand contributed substantially with a 10-percent gain in deliveries last month thanks to strong demand for its popular Tiguan SUV and Golf hatchback, as well as models sold in China like the Lavida and Passat Lingyu.
"We have to some extent been able to uncouple ourselves from an overall market that remains very weak thanks to our strong, young product range plus the additional sales advantage that comes from the comparatively high residual value of our used cars," VW Sales Chief Detlef Wittig said in a statement.
"However, with the exception of China, global passenger car markets are not showing any signs of recovery. It is not clear whether the markets have hit rock bottom yet."
Government-scrapping incentives in Germany have artificially boosted the market for low-priced models, helping VW's group deliveries in Germany rise 36 percent.
The group's Czech brand Skoda saw sales drop 7.3 percent last month due to an overall slump in key central and east European markets, while Seat posted a 10-percent fall in volume last month.
The company saw massive gains in Germany and China - its two biggest markets - which boosted group vehicle sales to rise over last year's comparable month for the first time this year, gaining 1.5 percent to 556,700 units.
The group's core VW brand contributed substantially with a 10-percent gain in deliveries last month thanks to strong demand for its popular Tiguan SUV and Golf hatchback, as well as models sold in China like the Lavida and Passat Lingyu.
"We have to some extent been able to uncouple ourselves from an overall market that remains very weak thanks to our strong, young product range plus the additional sales advantage that comes from the comparatively high residual value of our used cars," VW Sales Chief Detlef Wittig said in a statement.
"However, with the exception of China, global passenger car markets are not showing any signs of recovery. It is not clear whether the markets have hit rock bottom yet."
Government-scrapping incentives in Germany have artificially boosted the market for low-priced models, helping VW's group deliveries in Germany rise 36 percent.
The group's Czech brand Skoda saw sales drop 7.3 percent last month due to an overall slump in key central and east European markets, while Seat posted a 10-percent fall in volume last month.
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