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Tata rolls out Jaguar, Land Rover in India
By Janaki Krishnan |
June 29, 2009, Monday
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Print Edition
Print Edition
TATA Motors Ltd, India's largest vehicles maker, yesterday announced the launch in India of Jaguar and Land Rover vehicles, the marquee brands it bought from Ford Motors last year.
Saying it was a momentous occasion for the company, Chairman Ratan Tata said: "This is in keeping with our desire to extend the penetration of the brands in India."
The automobile firm, which controls about 60 percent of the world's fifth-biggest truck and bus market, will soon also be rolling out the Nano, billed as the world's cheapest car.
Jaguar is launching the XF and XK range of luxury coupes and convertibles in India starting at a price tag of 6.3 million rupees (US$130,977) and going up to 9 million rupees.
Land Rover will initially be launching three vehicles including the Range Rover Sport and Land Rover Discovery 3, with prices also starting at 6.3 million rupees but going beyond 9 million rupees.
"The luxury car market in India is very small, but there is a huge opportunity there," said David Smith, chief executive of Jaguar Land Rover.
"It is growing fast and we expect it to grow fast over the next five to 10 years," he added.
"India is an important part of our plans for the future," said Mike Driscoll, managing director of Jaguar.
The luxury car segment in India is less than 1 percent of the total car market there.
On Friday Tata Motors posted its first loss in eight years at US$520 million for the year to March 2009, with its Jaguar Land Rover unit reporting a loss of 306 million pounds (US$504 million) in the 10 months of the fiscal year to March 2009, as a brutal global recession crippled car sales.
Saying it was a momentous occasion for the company, Chairman Ratan Tata said: "This is in keeping with our desire to extend the penetration of the brands in India."
The automobile firm, which controls about 60 percent of the world's fifth-biggest truck and bus market, will soon also be rolling out the Nano, billed as the world's cheapest car.
Jaguar is launching the XF and XK range of luxury coupes and convertibles in India starting at a price tag of 6.3 million rupees (US$130,977) and going up to 9 million rupees.
Land Rover will initially be launching three vehicles including the Range Rover Sport and Land Rover Discovery 3, with prices also starting at 6.3 million rupees but going beyond 9 million rupees.
"The luxury car market in India is very small, but there is a huge opportunity there," said David Smith, chief executive of Jaguar Land Rover.
"It is growing fast and we expect it to grow fast over the next five to 10 years," he added.
"India is an important part of our plans for the future," said Mike Driscoll, managing director of Jaguar.
The luxury car segment in India is less than 1 percent of the total car market there.
On Friday Tata Motors posted its first loss in eight years at US$520 million for the year to March 2009, with its Jaguar Land Rover unit reporting a loss of 306 million pounds (US$504 million) in the 10 months of the fiscal year to March 2009, as a brutal global recession crippled car sales.
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