Tesla sees 30-35% of sales rise from China
Print Edition
US electric carmaker Tesla Motors Inc expects its China sales to contribute one third of global sales growth this year, a senior executive said yesterday, adding that a trademark issue stalling full-entry into China had been resolved.
Veronica Wu, vice president of Tesla’s China operations, said the Palo Alto, California-based company planned to open stores in 10-12 Chinese cities by the end of 2014, including its flagship store in Beijing that opened late last year.
Wu, the 43-year-old executive who jumped ship to Tesla from Apple’s China unit at the end of last year, said Tesla China had a “very aggressive growth objective.”
She said the unit was aiming to contribute “30-35 percent” of Tesla’s overall global sales growth for 2014.
Wu said the company aimed to double overall total sales this year. She put global sales at 23,000 to 24,000 last year. “I have my work cut out for me,” Wu said. “But I am pretty confident.”
She said Tesla had also resolved a trademark issue that had long prevented the company from using “Te Si La” — the Chinese name best known among Chinese consumers, which Tesla wanted to use in China.
“We went to court, and we won,” she said. “The court has given us the right to use the name, which is why you see the Chinese name in our store now.”
The name had been registered by a local businessman who had refused to give up the trademark. The US company had started offering its popular Model S sedans in China, but with no Chinese language name.
Wu said Tesla had no plans yet to start local production of its cars in China.
“Right now we are not considering (that) as yet,” Wu said.
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