Toyota in chase for green car market
By Jin Jing |
October 22, 2011, Saturday
|
Print Edition
Print Edition
TOYOTA plans to start selling plug-in hybrid and electric cars in China in 2013, joining rivals, including Volkswagen and Nissan, to cash in on China's green car market.
Hiroyoshi Yoshiki, managing officer of Toyota Motor, yesterday said: "We will still focus on hybrid technology, but the introduction of more new--energy vehicles would provide more options for consumers."
For Toyota, which began making the Prius hybrid in China in 2005, the introduction of plug-in hybrid and electric cars allow it to benefit more from China as the central government has said electric vehicles are a priority for future industry development.
The move also means intensified market competition against Volkswagen and General Motors in the world's largest auto market.
Volkswagen earlier said its Chinese venture would start making electric cars in 2013. Daimler, General Motors and Nissan have all initiated plans to make and sell electric cars in partnership with Chinese firms.
Toyota yesterday did not specify which model would be introduced to China. But Yoshiki said Toyota has been working with -China's Automotive Technology and Research Center to conduct road tests on a plug-in hybrid and other electric cars.
Toyota will start construction of its US$689 million wholly-owned research and development center in Changshu, Jiangsu Province, which is expected to focus on hybrid electric vehicles.
Yoshiki said: "Hybrid technology stands at the center of our new-energy vehicle strategy. We also need to further lower its cost."
Hiroyoshi Yoshiki, managing officer of Toyota Motor, yesterday said: "We will still focus on hybrid technology, but the introduction of more new--energy vehicles would provide more options for consumers."
For Toyota, which began making the Prius hybrid in China in 2005, the introduction of plug-in hybrid and electric cars allow it to benefit more from China as the central government has said electric vehicles are a priority for future industry development.
The move also means intensified market competition against Volkswagen and General Motors in the world's largest auto market.
Volkswagen earlier said its Chinese venture would start making electric cars in 2013. Daimler, General Motors and Nissan have all initiated plans to make and sell electric cars in partnership with Chinese firms.
Toyota yesterday did not specify which model would be introduced to China. But Yoshiki said Toyota has been working with -China's Automotive Technology and Research Center to conduct road tests on a plug-in hybrid and other electric cars.
Toyota will start construction of its US$689 million wholly-owned research and development center in Changshu, Jiangsu Province, which is expected to focus on hybrid electric vehicles.
Yoshiki said: "Hybrid technology stands at the center of our new-energy vehicle strategy. We also need to further lower its cost."
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