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BMW's new presence
May 21, 2012, Monday
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Print Edition
Print Edition
BMW opened a design studio and a technical configuration center in Shanghai this month to rev up its innovation engine in China, which is now its third largest market.
The studio will provide solutions to product, transportation, automotive, environmental and interaction design. The center will develop BMW's ConnectedDrive functions for convenience, infotainment and safety aimed specifically at BMW's Chinese customers.
The studio will provide solutions to product, transportation, automotive, environmental and interaction design. The center will develop BMW's ConnectedDrive functions for convenience, infotainment and safety aimed specifically at BMW's Chinese customers.
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