3-D way to watch World Cup in 2010
By Yuri Kageyama |
December 5, 2009, Saturday
|
Print Edition
Print Edition
THE 2010 World Cup is going 3-D.
Sony Corp said yesterday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D -- a technology that gives viewers an illusion of depth on the screen.
The Japanese electronics and entertainment company is one of several electronics makers planning or working on 3-D technology for TVs and movies. Sony makes 3-D capable video cameras, and plans to sell 3-D TVs for homes next year.
People wear special glasses to see 3-D footage because the illusion of dimension is created by sending different images to the left and the right eye, although manufacturers are working on upgrades that will show 3-D without glasses.
Chief Executive Howard Stringer expressed his enthusiasm for watching a soccer game in 3-D in an interview this week.
"I thought that was very cool," he said at Tokyo headquarters.
Most 3-D releases so far have been animation films but the feature is gradually spreading to other genres, such as the soon-to-be-released sci-fi epic "Avatar."
Stringer said sports was definitely one area 3-D could display its strengths.
He also said he wanted to see "thoughtful" movies someday being made in 3-D. He ruled out Michael Jackson videos and the next "Spider-Man" movie as 3-D possibilities.
For now, 3-D video of the World Cup in South Africa won't be shown in TV broadcast for homes, said Sony, which makes Bravia TVs, Walkman portable players and PlayStation 3 game consoles.
They will be shown at Sony booths at FIFA events in some cities in June and July.
Sony Corp said yesterday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D -- a technology that gives viewers an illusion of depth on the screen.
The Japanese electronics and entertainment company is one of several electronics makers planning or working on 3-D technology for TVs and movies. Sony makes 3-D capable video cameras, and plans to sell 3-D TVs for homes next year.
People wear special glasses to see 3-D footage because the illusion of dimension is created by sending different images to the left and the right eye, although manufacturers are working on upgrades that will show 3-D without glasses.
Chief Executive Howard Stringer expressed his enthusiasm for watching a soccer game in 3-D in an interview this week.
"I thought that was very cool," he said at Tokyo headquarters.
Most 3-D releases so far have been animation films but the feature is gradually spreading to other genres, such as the soon-to-be-released sci-fi epic "Avatar."
Stringer said sports was definitely one area 3-D could display its strengths.
He also said he wanted to see "thoughtful" movies someday being made in 3-D. He ruled out Michael Jackson videos and the next "Spider-Man" movie as 3-D possibilities.
For now, 3-D video of the World Cup in South Africa won't be shown in TV broadcast for homes, said Sony, which makes Bravia TVs, Walkman portable players and PlayStation 3 game consoles.
They will be shown at Sony booths at FIFA events in some cities in June and July.
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