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January 17, 2017

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Alibaba in tie-up to fight fakes

ALIBABA Group said yesterday that it will team up with international brands and local authorities in an alliance to fight counterfeits after its Taobao unit was put back on the US “notorious markets” list last month.

By joining hands with brands, including Louis Vuitton and Samsung, Alibaba said it aims to pool resources to protect intellectual property rights.

Alibaba pledges to leverage its Big Data expertise to help members of the alliance block and bring down sites that infringe copyright.

The alliance also includes police and supervision bureaus in provinces such as Zhejiang, Hunan, Shandong and Henan.

This month, Alibaba launched suits against two merchants in Shenzhen for selling fake Swarovski products on Taobao.


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