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Coffee war brewing
June 4, 2009, Thursday
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Print Edition
MCDONALD'S yesterday introduced its McCafe to China's seven major cities, including Beijing, Shanghai and Tianjin. McCafe, the freshly boiled coffee sold at about one-third the price a cup in Starbucks, is expected to raise a turf war against other coffee chains specialized in brewing fresh coffee but sold it at a higher price.
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