Customers shop for convenience
By Ding Yining |
July 5, 2012, Thursday
|
Print Edition
Print Edition
CONVENIENCE stores in Shanghai will see their market share rise faster compared with major supermarkets.
Japan's FamilyMart will almost double its market share to 7.9 percent and KEDI's share may grow 1.6 percent, the study by market researcher TNS Global revealed yesterday.
"Shanghai's young and cosmopolitan shoppers are moving away from the old hole-in-the-wall corner shops in favor of more modern retailers that suits their lifestyle," said Sandy Chen, senior research director at TNS China.
The report cited FamilyMart's growing network and modern 24-hour format as attractions drawing young urbanites away from traditional hypermarkets.
Profits at Carrefour and Tesco could erode over time because of shoppers' affection and brand loyalty toward convenience stores, said the survey of more than 3,600 consumers on the Chinese mainland which was done in the first quarter of this year.
Jan Hofmeyr, chief researcher at TNS's Behavior Change project, said many big retail names failed to notice some shoppers would switch allegiance.
Japan's FamilyMart will almost double its market share to 7.9 percent and KEDI's share may grow 1.6 percent, the study by market researcher TNS Global revealed yesterday.
"Shanghai's young and cosmopolitan shoppers are moving away from the old hole-in-the-wall corner shops in favor of more modern retailers that suits their lifestyle," said Sandy Chen, senior research director at TNS China.
The report cited FamilyMart's growing network and modern 24-hour format as attractions drawing young urbanites away from traditional hypermarkets.
Profits at Carrefour and Tesco could erode over time because of shoppers' affection and brand loyalty toward convenience stores, said the survey of more than 3,600 consumers on the Chinese mainland which was done in the first quarter of this year.
Jan Hofmeyr, chief researcher at TNS's Behavior Change project, said many big retail names failed to notice some shoppers would switch allegiance.
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