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Demand boosts pizza sales

BRITAIN'S biggest pizza delivery chain Domino's Pizza UK & IRL Plc reported full-year pretax profit ahead of forecasts yesterday and said that sales growth had continued to accelerate in the current year.

Domino's, which operates the United Kingdom and Ireland franchise of the global home delivery brand, said underlying pretax profit for the 52 weeks to December 28 increased by 25 percent to 23.4 million pounds (US$33.5 million).

Market expectations had ranged between 22.3 million pounds and 23.2 million pounds, with the consensus at 23 million pounds according to a Reuters Estimates poll of nine analysts.

Sales climbed 18.4 percent to 350.8 million pounds, incorporating same store sales growth of 10 percent.

Shares in Domino's have outperformed the FTSE All Share Food Producers Index by 28 percent over the last year as recession-hit customers stayed at home to save money and switched to takeaways, driving the strong sales growth.

The firm said a third of its 2.7 million households it delivered to during the year were new customers.


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