Related News
FMCG sector sees continued growth
Online Edition
Despite the economic slowdown, domestic fast moving consumer brands have grown 4.4 percent in sales last year, twice as quickly as global brands in China with local brands having managed to capture trends such as premiumisation more effectively than their global counterparts, a latest industry report said today.
Two Chinese companies, WH Group and Tingyi have managed to stay in the top 50 ranking, taking the 18th and 47th spots respectively, according to OC&C Strategy Consultants' annual Global 50 report.
Switzerland's Nestle took the first position in terms of grocery sales, followed by Procter & Gamble, Pepsico and Unilever.
Annual revenue growth of the top 50 global FMCG companies to decelerate, slowing to 2.3 percent in 2015 from 3.5 percent in 2014.
The slowdown in the Chinese economy is having a significant impact on the whole industry with slowdown most dramatic in categories like alcoholic drinks, which have previously been important areas for conspicuous consumption, dropping 6.1 percent in 2015.
About 70 percent of all domestic FMCG brands posted annual growth in sales, compared to only 50 percent of the global brands operating in China.
Additionally, domestic brands contribute to 80 percent of the overall growth. Food and drink, particularly functional categories, have enjoyed higher growth overall, which is largely attributed to higher product price, not volume, as emerging middle class consumers look to trade up to higher quality products. As a result, growth is stronger in food categories with ‘healthier’ or functional connotations.
"Increased average household incomes and a growing middle class increases consumer demand for better quality products, which explains why many FMCG categories are “premiumising”, especially those related to health and quality of life,” said Jack Chuang, a partner of OC&C Strategy Consultant in China’s mainland, Hong Kong and Taiwan.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
