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January 4, 2010

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Ferrero discusses bid for Cadbury

ITALIAN confectioner Ferrero has met with private equity firms as well as Hershey Co to discuss a possible bid for Britain's Cadbury Plc, Il Sole 24 Ore daily reported over the weekend.

The coming weeks will determine whether the family-held company will make an offer for the British confectionery maker rivaling a hostile 10 billion pound (US$15.9 billion) bid from United States food group Kraft Foods Inc, the newspaper said.

Ferrero has met in recent weeks with private equity firms Kohlberg Kravis Roberts & Co and Blackstone Group LP to discuss Cadbury, Il Sole 24 Ore said, citing financial sources.

Ferrero also has talked over an offer in recent weeks with Hershey, with the goal being an alliance that could offset Kraft's offer, according to the paper.

 

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