鈥楳cWhopper鈥 mashup in truce bid
Print Edition
THIS probably isn’t what the United Nations had in mind when it established the International Day of Peace: Burger King is asking McDonald’s to join forces to create a “McWhopper.”
In full-page newspaper ads yesterday, Burger King said it’s calling for a truce with McDonald’s so that they can create a mashup of their most famous burgers — the Big Mac and the Whopper. Burger King says it wants to serve the concoction for a single day at a popup location in Atlanta, a midway point between the headquarters of the two chains.
Miami-based Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day.
The UN created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated September 21 as the annual “day of non-violence and cease-fire” in 2001.
In a response posted on its Facebook page, McDonald’s CEO Steve Easterbrook said the proposal was inspiration for a good cause, and that he thinks the two companies could do “something bigger to make a difference.” Then he took a dig at the ploy by Burger King.
“Let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Easterbrook said.
He added: “P.S. A simple phone call will do next time.”
The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website Burger King set up. Burger King notes on the site that it’s open to discussing the proposal, but that details would have to be worked out in time for Peace Day.
“Proposals like McWhopper make noise,” Burger King says in a video on the site.
Burger King said the ads asking McDonald’s Corp about the proposal were to run yesterday in The New York Times and The Chicago Tribune — the latter is based near McDonald’s headquarters in Oak Brook, Illinois.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
