Net-A-Porter buys Shouke
By Emily Ford |
March 2, 2012, Friday
|
Print Edition
Print Edition
BRITISH Internet fashion retailer Net-A-Porter has snapped up luxury clothing website Shouke.com, giving it its first foothold in China's lucrative luxury e-commerce sector.
Net-A-Porter, a highly popular online emporium which sells designer brands including Burberry, Stella McCartney and Alexander McQueen online, said yesterday that it had purchased the website for an undisclosed sum.
Hong Kong-based Shouke will be renamed TheOutnet for its Chinese launch, the same as the European company's existing discount couture website, which it founded in 2009 offering cut-price designer brands.
Net-A-Porter said the website would launch on March 19 as TheOutnet.cn, to be followed by the launch of the Net-A-Porter.com site and iPad app in China, as well as MrPorter.com, its fledgeling men's luxury fashion portal, by the end of 2013.
"Asia is the fastest growing market in the world (for luxury e-commerce) and we want to be able to offer customers here the chance to sample the Net-a-Porter service," Mark Sebba, the group chief executive of Net-A-Porter, said.
The sale is a huge coup for start-up Shouke, which was founded a year ago by Hong Kong entrepreneur Adrienne Ma. Ma, the daughter of Joyce Ma, founder of the department store Joyce, will take on a central role in building Net-A-Porter's Asian business following the deal, becoming the vice president of the company's Asia-Pacific division.
Tian Baolong, co-founder of Shouke, will be Net-A-Porter's president for Asia Pacific, while Richard Chen, Shouke's CEO, will be the president of its Chinese operations.
Net-A-Porter, a highly popular online emporium which sells designer brands including Burberry, Stella McCartney and Alexander McQueen online, said yesterday that it had purchased the website for an undisclosed sum.
Hong Kong-based Shouke will be renamed TheOutnet for its Chinese launch, the same as the European company's existing discount couture website, which it founded in 2009 offering cut-price designer brands.
Net-A-Porter said the website would launch on March 19 as TheOutnet.cn, to be followed by the launch of the Net-A-Porter.com site and iPad app in China, as well as MrPorter.com, its fledgeling men's luxury fashion portal, by the end of 2013.
"Asia is the fastest growing market in the world (for luxury e-commerce) and we want to be able to offer customers here the chance to sample the Net-a-Porter service," Mark Sebba, the group chief executive of Net-A-Porter, said.
The sale is a huge coup for start-up Shouke, which was founded a year ago by Hong Kong entrepreneur Adrienne Ma. Ma, the daughter of Joyce Ma, founder of the department store Joyce, will take on a central role in building Net-A-Porter's Asian business following the deal, becoming the vice president of the company's Asia-Pacific division.
Tian Baolong, co-founder of Shouke, will be Net-A-Porter's president for Asia Pacific, while Richard Chen, Shouke's CEO, will be the president of its Chinese operations.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
