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December 26, 2014

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Qunar invests for O2O services

NASDAQ-LISTED Qunar.com has made the “biggest investment figure in the company’s history” in 517best.com to integrate the O2O (online-to-offline) business, one of China’s top online tourism retailers said yesterday.

517best.com has a national offline tourism service network with over 3,500 outlets while Qunar, invested by Baidu.com Inc, has 4,190 tourism and 770,000 hotel partners online.

“The investment will help both sides integrate the offline and online business and offers users better and reasonably priced services,” Qunar said in a statement.

Qunar’s rivals such as Ctrip, Tuniu and Alibaba have recently launched upgraded online tourism services. Ctrip and Tuniu have recently unveiled a cooperation deal.

In the third quarter, online tourism revenue in China hit 74.2 billion yuan (US$12 billion), up 25.7 percent year on year, said Analysys International.


 

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