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July 29, 2016

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Spending on FMCG rises 4.6% in Q2

CHINESE consumers spent 4.6 percent more on fast moving consumer goods in the second quarter, up from a 2 percent increase in the first quarter, on a rebound in modern trade channels, including hypermarkets, supermarkets and convenience stores, according to a latest study.

Sun-Art Group retained its No. 1 position with a market share of 7.7 percent, followed by China Resources’ 6.1 percent as it expanded its offline outlets in the eastern China region. Yonghui Group had a 2.9 percent share, market research firm Kantar Worldpanel said yesterday in its quarterly survey which tracked spending on consumers goods by families in four municipalities and 20 provinces. The adoption of e-commerce sales channels also picked up quickly, with Tmall and promoting their online grocery businesses and offline retailers partnering with online shopping sites to boost their performance.


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