Spending on ads to climb 7.8%

Advanced Search

The story appears on

Page A11

May 19, 2017

GET this page in PDF

Free for subscribers

View shopping cart

Spending on ads to climb 7.8%

By Ding Yining | 00:01 UTC+8 May 19, 2017 |

Print Edition

CHINA’S advertising expenditure is estimated to grow 7.8 percent annually to 581.3 billion yuan (US$84 billion) in 2017, according to an industry forecast.

Expenditure on Internet advertising is predicted to grow to make up 57.2 percent of total spending in 2017, after it exceeded 50 percent of overall spending last year, said the China Media Industry Forecast by WPP Group’s media investment arm GroupM.

Outdoor media advertising spending will rise 2.7 percent this year, with rising use of outdoor media formats for advertising and promotion.

Traditional TV advertising income will drop by 5.2 percent with spending now shifting to content advertising and other forms of soft placement, the report said.

Consumer

About Us
|
Terms of Use
|
RSS
|
Privacy Policy
|
Contact Us
|
Shanghai Call Center: 962288
|
Tip-off hotline: 52920043

沪ICP证：沪ICP备05050403号-1
|
互联网新闻信息服务许可证：31120180004
|
网络视听许可证：0909346
|
广播电视节目制作许可证：沪字第354号
|
增值电信业务经营许可证：沪B2-20120012

Spending on ads to climb 7.8%

Email this to your friend