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August 21, 2010

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Spending rises

Chinese consumers are paying fewer trips to shops but with a bigger basket on strong consumer confidence, McKinsey & Co said yesterday.

The number of Chinese consumers' shopping trips per month fell to two in 2010 from 2008's 2.5, the consulting firm said, quoting a survey it conducted on 15,000 households between December and March.

The average basket size has risen to 24.10 yuan (US$3.54) in 2010 from 18.40 yuan in 2008, it said.

 

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