Starbucks aims to triple workforce on mainland
By Lu Nengneng |
April 19, 2012, Thursday
|
Print Edition
Print Edition
STARBUCKS Corp plans to triple its workforce on the Chinese mainland, set to be its largest market after the US by 2014, in the next three years.
The world's biggest coffee chain, based in Seattle in the US, said it will boost its over 10,000 mainland employees now to over 30,000 by 2015. The company now operates over 570 cafes in 48 mainland cities and will expand to over 1,500 locations in more than 70 cities by 2015.
Belinda Wong, president of Starbucks China, said in Beijing yesterday the company will deepen its presence in the first-tier markets.
John Culver, president of Starbucks Coffee China and Asia-Pacific, said China represents the biggest and fastest growth opportunity for Starbucks in the world.
Starbucks China University, a virtual training institute to back the company's growth, was unveiled yesterday. It is designed to build up a stronger talent pool for Starbucks.
The world's biggest coffee chain, based in Seattle in the US, said it will boost its over 10,000 mainland employees now to over 30,000 by 2015. The company now operates over 570 cafes in 48 mainland cities and will expand to over 1,500 locations in more than 70 cities by 2015.
Belinda Wong, president of Starbucks China, said in Beijing yesterday the company will deepen its presence in the first-tier markets.
John Culver, president of Starbucks Coffee China and Asia-Pacific, said China represents the biggest and fastest growth opportunity for Starbucks in the world.
Starbucks China University, a virtual training institute to back the company's growth, was unveiled yesterday. It is designed to build up a stronger talent pool for Starbucks.
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