Top-50 Chinese brands see value rise
Print Edition
THE top-50 Chinese brands posted a 13 percent rise in their brand value, with healthcare and food and dairy being the two fastest growing sectors, according to a latest study.
The total value of brands in the BrandZ Top 100 Most Valuable Chinese Brands 2014 report hit US$379.8 billion, market research firm Millward Brown said yesterday.
The study found that 45 Chinese state-owned enterprises comprised 71 percent of the domestic list’s total value, while 55 market-driven brands made up 29 percent.
But the brand value of the market-driven brands in the top 50 rose 27 percent in the 2014 ranking, faster than the 9 percent growth by SOEs.
This suggests the market-driven brands have the greatest growth potential as China’s market continues to develop, the report said.
The value of food and dairy brands rose because of global alliances and other initiatives to develop world-class food processing expertise and guarantee food supply safety, the report said.
Tencent, China’s largest Internet company by market capitalization, almost doubled its value to US$54 billion and rose to No. 14 globally and No. 2 in China as the company tapped its popular smartphone application WeChat.
The global top-100 brands include 11 Chinese companies, the most from Asia, the report said.
The survey covered 2 million consumers and 10,000 brands in over 30 countries.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
