Related News
Walmart targets video games with latest price cuts
December 2, 2009, Wednesday
|
Online Edition
Online Edition
WAL-MART Stores Inc is cutting prices on popular video games by US$10 each and offering a US$50 gift card with the purchase of a Nintendo Wii video game console as the retailer tries to lure shoppers to its US stores ahead of the Christmas holiday.
Now through Dec. 24, Walmart will sell "Rock Band: Beatles" for the Wii for US$40, down from US$50, and it will offer "Left 4 Dead 2" for Microsoft's Xbox 360 for US$50, compared with its previous price of US$60.
From Dec. 5 until Dec. 12, Walmart also said that shoppers who buy a Wii in its stores for US$199 will also get a US$50 Walmart gift card.
Walmart is cutting prices on select items every week until Christmas as it seeks to win the business of bargain-hungry shoppers. The discount giant has already reduced prices on toys, televisions, turkeys and bananas, while Walmart.com has slashed prices on books and DVDs.
But competitors like Target Corp and Amazon.com Inc have responded with price cuts of their own or offers to match competitors' prices.
The holiday shopping sales rush got underway over the U.S. Thanksgiving weekend, but early data showing sales only rose slightly disappointed investors, who were hoping for a more robust start to the season. ID:nN30447994
Retailers are now trying to avoid the inevitable drop in store traffic that occurs in the early weeks of December, after the drastic discounts offered over the Thanksgiving weekend fade.
Meanwhile, the video game industry is hoping that new titles, like "The Beatles: Rock Band," can boost sales during the holiday season.
The industry, once thought to be relatively insulated from economic concerns, has struggled this year with sales in the once robust music software category flagging and few blockbuster titles to compel worried consumers to spend.
Now through Dec. 24, Walmart will sell "Rock Band: Beatles" for the Wii for US$40, down from US$50, and it will offer "Left 4 Dead 2" for Microsoft's Xbox 360 for US$50, compared with its previous price of US$60.
From Dec. 5 until Dec. 12, Walmart also said that shoppers who buy a Wii in its stores for US$199 will also get a US$50 Walmart gift card.
Walmart is cutting prices on select items every week until Christmas as it seeks to win the business of bargain-hungry shoppers. The discount giant has already reduced prices on toys, televisions, turkeys and bananas, while Walmart.com has slashed prices on books and DVDs.
But competitors like Target Corp and Amazon.com Inc have responded with price cuts of their own or offers to match competitors' prices.
The holiday shopping sales rush got underway over the U.S. Thanksgiving weekend, but early data showing sales only rose slightly disappointed investors, who were hoping for a more robust start to the season. ID:nN30447994
Retailers are now trying to avoid the inevitable drop in store traffic that occurs in the early weeks of December, after the drastic discounts offered over the Thanksgiving weekend fade.
Meanwhile, the video game industry is hoping that new titles, like "The Beatles: Rock Band," can boost sales during the holiday season.
The industry, once thought to be relatively insulated from economic concerns, has struggled this year with sales in the once robust music software category flagging and few blockbuster titles to compel worried consumers to spend.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
