Yume starts China business
Source: Shanghai Daily |
June 11, 2015, Thursday
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Print Edition
Print Edition
NEW York-listed Yume, which offers digital branding services, officially started its China business yesterday with new offices in Shanghai and Beijing.
It has banded with partners, including BesTV and Letv, on advertising and branding services across various devices including TV, Internet and mobile devices.
This year, China’s advertising spending is expected to reach US$71.2 billion, bringing huge market potential for companies like Yume.
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