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City scheme to boost sales of exporters

THE Shanghai government is to assist local exporters sell their products in the local market, not only to overcome current difficulties, but also to let them have a long-term foothold in the home market.

The government plans to organize a fair, establish a Website and launch special counters at stores for exporters to promote and sell goods because foreign sales had plummeted amid the global recession, Sha Hailin, director at Shanghai Commission of Commerce, said yesterday.

"It is urgent to enhance support for exporters. The help should be more than tax cuts or subsidies. When external demand continues to fall, exporters have to resort to the home market," Sha said.

Shanghai's exports tumbled 29.7 percent year on year in May, a record low following a drop of 26.2 percent in April.

Sha said many exporters, though keen to enter the local market, were at a loss because of a lack of knowledge and experience.

The government is organizing a fair at ShanghaiMart next Thursday and Friday to get exporters connected with local buyers.

More than 305 export-oriented companies have applied to take part in the fair though the site can only accommodate about 160 of them, Sha said.

Local buyers including Bailian Group, Bright Group, JoinBuy Group and New World Department Store have confirmed they will attend while local branches of foreign retailers such as Carrefour, Tesco, and Wal-Mart will also be there.

The government is to launch a Website soon to allow exporters and local buyers to exchange information about demand and supply.

The government is also involved in discussions between some exporters and large local retailers on the possibility of establishing special counters to sell their products.


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