Creativity plays huge role in US economy
Creative industries led by Hollywood account for about US$504 billion, or at least 3.2 percent of US goods and services, the government said in its first official measure of how the arts and culture affect the economy.
Yesterday, the US Bureau of Economic Analysis and the National Endowment for the Arts released the first-ever estimates of the creative sector’s contributions to US gross domestic product based on 2011 data, the most recent figures available.
Sunil Iyengar, the endowment’s research director, said the yardstick devised in partnership with the Bureau of Economic Analysis drew on figures from Hollywood, the advertising industry, cable TV production, broadcasting, publishing, performing arts and other areas. Now the nation’s creative sector will be measured annually, much as statisticians calculate the contribution of tourism, health care and other sectors to the nation’s economy.
“One of the challenges that’s always been there for economists and even lay people and certainly policy makers is to understand what is the arts’ value,” Ilyengar said. “Here’s a measurable, legitimate, rigorous way of tracking the contributions of the creative economy in the country.”
Analysts said they used preliminary data from 2011 and dating back to 1998, including for-profit and nonprofit industries in the arts and culture sector.
The arts and culture sector outpaced the US travel and tourism industry, which was 2.8 percent of GDP in 2011.
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