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January 4, 2010

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Home » Business » Economy

Page turns for private firms to publish

CHINA will encourage private enterprises to play a bigger role in the publishing business, according to guidelines to be released by the industry watchdog.

Private enterprises will be allowed to publish books on science and technology, finance and economy, supplementary materials to textbooks, music and arts, and children's books, says a document to be issued by the General Administration of Press and Publication.

They can be involved in the publication of these books by supplying content via cooperation in a project or being a unit of state-run publishers, the document says.

The document will be officially released today, said Jiang Jianguo, deputy director of GAPP, at a media briefing last week.

The guidelines also support the private players in exploring the overseas publishing market.

Previous guidelines issued in early April last year asked market-oriented news organizations and publishers to turn into full-fledged commercial players in one to two years.

They also pledged policy support to media giants which publish newspapers and magazines overseas, and acknowledged the status of private publishers for the first time.



 

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