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May 28, 2011

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Recruiting on social websites is new trend

The mode of recruitment on the Chinese mainland is expected to change in the future, with social online media becoming a more popular platform for both employers and job hunters, a report based on a global survey revealed in Shanghai yesterday.

The survey, jointly conducted by the China International Intellectech Corp and Lumesse, a talent management solution provider, showed about 54 percent of employers believe social networks are likely to replace traditional resumes and 96 percent of the 4,000-plus respondents believed social websites would play a more important role in future recruitment.

Though mainland job applicants, especially fresh graduates, still regard online job boards as the main channel when looking for work, social websites are gaining in popularity and job seekers spend much more time on them than other Internet sites.

More than 50 percent of local university graduates spend six to 20 hours on social websites a week, according to the report, which did not reveal how many people were interviewed for the question.

In Hong Kong, graduates were most likely to log onto a company's website directly to see for job openings, followed by social media and online job boards.

Since the mainland recruitment trend over the past five years shared some similarities with the West, the report believed domestic human resources departments will use social media more often to improve their hiring efficiency in future.

Erik Schmit, a manager of Lumesse, said social media would have huge impact on the mainland job market and it would be a more effective platform for employers to find potential talents. He added company websites, the least preferred by the mainland's job hunters, will become a major channel for recruiting high-level employees in future.




 

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