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Survey shows executive optimism for next year

MOST multinational companies in China expect the country's economic growth to revive by 2010, an industry survey released yesterday in Shanghai claims.

About 74 percent of respondents said they expect the economy to revive by 2010, a MillwardBrownACSR survey of top marketing managers claimed.

The survey was compiled in March. Senior marketing professionals from multinational companies in China were polled.

About 36 percent of respondents said they had cut their budget this year and about 25 percent said they kept their budget flat. The remaining chose to increase their budget despite the crisis, in line with long-term strategies.

Many marketing executives said they were focusing more on digital media and in-store promotions this year, and trimming investment in sponsorship and events.

It is thought China will be among the first to recover from the economic crisis. China is trying to keep growth at 8 percent this year. The World Bank in March lowered its forecast for China's 2009 growth to 6.5 percent.


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