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Ad spending by Internet firms surges
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CHINA’S overall advertising expenditure in the first three quarters declined 3.5 percent from a year ago, but spending by Internet companies surged amid increasing competition, latest figures from market research firm CTR showed.
The total advertising spending on the traditional media such as TV, print media and radio fell 7.3 percent, CTR said. The overall Internet advertising jumped 20.9 percent.
TV advertising slid 4.9 percent while advertising spending in newspapers fell 34.5 percent and that in magazines shed 18.5 percent from a year earlier.
Meanwhile, Internet companies spent more on advertising as competition in the e-commerce sector intensifies.
E-commerce websites nearly doubled their combined advertising spending from a year earlier.
TV advertising spending by Alibaba’s Taobao site rose 1.3 times in the first nine months, and that by Suning’s online unit Yigou added 1.1 times.
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