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Chinese confidence beats global level
Print Edition
AN optimistic outlook on job prospects and personal finances helped boost Chinese consumer confidence in the fourth quarter of last year, a survey showed yesterday.
China’s confidence index stood at 107 points in the last three months of 2014 while the annual figure was flat at 110 points compared with a year ago, Nielsen said in the study of 3,500 respondents in China and nearly 30,000 who took part in an online polling worldwide.
The index is higher than the global level of 96, and the Chinese mainland ranked sixth along with Hong Kong among the 60 countries and regions measured in Nielsen’s Global Consumer Confidence Index.
“Chinese consumers remain more optimistic about job prospects, personal finances and their desire to spend in the coming year compared to their global peers in most of the markets,” Yan Xuan, president of Nielsen China.
A reading above 100 points suggests optimism.
The Nielsen survey also revealed that Chinese consumers in Tier-1 cities displayed a healthy confidence boost, with job prospect hopes up 3 points to 65 percent and personal finance outlook increasing 3 points to 77 percent in the fourth quarter last year.
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