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May 10, 2017

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E-commerce speeds ahead

E-COMMERCE remains the fastest growing sales channel for fast moving consumer goods in China during the first quarter, with spending rising 35 percent via online channels, Kantar Worldpanel said in a latest report.

Overall spending in fast moving consumer goods in the first three months grew just 1.7 percent year on year, while spending through hypermarkets, supermarkets and convenience stores added a mere 0.3 percent as big retail formats struggled to lure shoppers back to stores, the report said.

Provincial capitals and prefecture-level cities enjoyed faster growth of 2.5 percent but slower growth was seen in the top-tier cities, the report said.


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