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Metro AG to open imported goods store in FTZ
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GERMAN retailer group Metro AG is planning to open an imported goods specialty store within Shanghai’s Free Trade Zone by the end of this year to grab a slice of the booming imported goods market.
Metro AG said it expects e-commerce transaction could make up as much as 10 percent of its overall income in China within one or two years.
“We’ll shift our focus to expansion from opening new stores to renovating existing ones to better suit e-commerce shoppers. For the online business, we also hope to target more corporate consumers in order to guarantee our profit margin,” president of Metro Cash & Carry China Jeroen de Groot told a press briefing today.
It’s still discussing the details with the Shanghai FTZ authorities regarding the supply chain and inventory management facilities.
The company today unveiled a latest format of its online shopping site that allows shoppers to pick their nearby branch for easier delivery and a real-time reflection of merchandise in stock.
Tao Yuan, general manager of Metro Cash & Cary’s e-commerce unit, said delivery for individual buyers will be handled by local courier firm SF Express and Zhaijisong Express Delivery.
By the end of this year, it hopes to cover altogether 80 Metro outlets in China in 56 cities. Currently it’s available to consumers in 21 cities.
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