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Survey finds top 3 targets of emerging middle-class
By Zhang Fengming |
December 17, 2010, Friday
|
Online Edition
Online Edition
Buying property, auto and having a baby are the three top short-term targets for China's emerging affluent, an industry survey said today.
The emerging affluent, those who are aged between 25 years to 40 years with a monthly income of 10,000 yuan (US$1,504) to 40,000 yuan, opt to more investment rather than savings, said Standard Chartered Bank today, which commissioned Nielsen to carry out the survey in November.
Though 79 percent of the respondents already owned property, 95 percent of all surveyed people said buying homes is the top priority in their three-year plan, the survey said.
The bank didn't provide break-down percentage point numbers of each choice.
Financial investment and hard work are deemed as the two main channels to accomplish their aim for a better life, the survey showed.
The average financial assets holding of the respondents sat at 470,000 yuan, while 38 percent of them enjoy financial assets of more than half a million.
Nielsen's findings were based on answers from a total of about 900 respondents in Shanghai, Beijing, Shenzhen and Guangzhou between November 1 to November 9. The margin of error is around 5 percent.
The emerging affluent, those who are aged between 25 years to 40 years with a monthly income of 10,000 yuan (US$1,504) to 40,000 yuan, opt to more investment rather than savings, said Standard Chartered Bank today, which commissioned Nielsen to carry out the survey in November.
Though 79 percent of the respondents already owned property, 95 percent of all surveyed people said buying homes is the top priority in their three-year plan, the survey said.
The bank didn't provide break-down percentage point numbers of each choice.
Financial investment and hard work are deemed as the two main channels to accomplish their aim for a better life, the survey showed.
The average financial assets holding of the respondents sat at 470,000 yuan, while 38 percent of them enjoy financial assets of more than half a million.
Nielsen's findings were based on answers from a total of about 900 respondents in Shanghai, Beijing, Shenzhen and Guangzhou between November 1 to November 9. The margin of error is around 5 percent.
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