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UK eyes online to boost exports of F&B
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THE UK government is tapping online market to boost food and beverage exports to China to take advantage of the fast growing appetite for imported food, a senior British government official said in Shanghai yesterday.
“We see online marketplace as very important in terms of export opportunities because many UK companies interested in exporting to China are small companies,” Elizabeth Truss, the secretary of state for environment, food and rural affairs, said at the Food and Hotel China (FHC) exhibition in Shanghai.
Truss said her government is discussing with a number of key Chinese online platforms including Alibaba, JD.com and Yihaodian to help UK companies go online.
Sainsbury, the UK’s third-largest supermarket chain, has already launched on Tmall, Alibaba’s business-to-consumer online market, to offer its private label products.
During President Xi Jinping’s state visit to UK last month, the British government signed a memorandum of understanding with JD.com for further cooperation.
More than 80 delegations from the UK’s food industry are showcasing a wide range of food and drink to Chinese customers at the FHC until tomorrow.
China is the UK’s second-largest market for food and beverage exports outside the European Union.
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