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March 19, 2010

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3D TVs lure but buyers need to wait longer

VISITORS attending an information technology fair in Shanghai were attracted to green power technologies and auto electronics products as well as 3D TV models.

During the Shanghai International IT & Electronics Fair 2010 - the biggest of its kind in Asia - dozens of visitors wearing special glasses viewed displays of 3D (three-dimension) TV sets at the booths of AU Optronics (AUO), Changhong, TCL and Haier.

"It's still too early to say when 3D TV will become popular in China because the technology is still in its infancy and also due to a lack of 3D content in the market," Bai Weimin, vice president and secretary-general of the China Video Industry Association, told Shanghai Daily at the fair which closed yesterday.

Instead the Chinese will probably buy the lower energy consumption LED (light emitting diode) TVs in 2010, said Paul Peng, executive vice president of AUO, the world's No. 3 LCD panel maker.

About 25 to 30 percent of AUO's panels will feature the LED technology this year, up from 3 percent last year, Peng said.

The power consumption of a 42-inch LED TV is 100 watts, only half of a traditional LCD TV, according to an official at Haier's booth.

United States-based Corning Inc displayed a durable, scratch-resistant LCD cover called Gorilla. The environment-friendly protective glass is now used in laptops and mobile phones, according to Li Fang, Corning Display China's president.

Tyco Electronics, which displayed electric car applications at the fair, forecast that its revenue would rise in China due to the battery-powered auto market, new energy investment and the adoption of next-generation telecommunications in the country, said Steven Merkt, the firm's vice president of global automotive division, Asia Pacific.

In the 2009 fiscal year, Tyco Electronics China revenue accounted for 14 percent of the company's global income, according to Merkt.



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