Alibaba buys 2nd US firm
By Ding Yining |
August 26, 2010, Thursday
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Print Edition
Print Edition
ALIBABA.COM said it has made its second acquisition in the United States when it buys Auctiva, a third-party software developer for e-commerce websites, as it further expands in the US market with an eye to capturing more online retailers.
In late June, the Hong Kong-listed e-commerce company announced it would buy third-party software provider Vendio Services Inc as a part of a plan to invest US$100 million in its wholesale platform AliExpress.
The terms of the latest deal were, however, not disclosed.
With the two acquisitions, Alibaba is expected to gain more than 250,000 new customers in the US and they will be able to connect with suppliers globally. Alibaba said it is aiming to increase profit margin of online merchants by integrating Auctiva's platform with AliExpress and allowing customers to search for suppliers and merchandise.
"Bringing online merchants and suppliers together will make international sourcing as easy as possible," Alibaba CEO David Wei said.
In late June, the Hong Kong-listed e-commerce company announced it would buy third-party software provider Vendio Services Inc as a part of a plan to invest US$100 million in its wholesale platform AliExpress.
The terms of the latest deal were, however, not disclosed.
With the two acquisitions, Alibaba is expected to gain more than 250,000 new customers in the US and they will be able to connect with suppliers globally. Alibaba said it is aiming to increase profit margin of online merchants by integrating Auctiva's platform with AliExpress and allowing customers to search for suppliers and merchandise.
"Bringing online merchants and suppliers together will make international sourcing as easy as possible," Alibaba CEO David Wei said.
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