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Alibaba buys Auctiva to expand US market share
By Ding Yining |
August 25, 2010, Wednesday
|
Online Edition
Online Edition
Alibaba.com announced it will acquire Auctiva, a US third-party tool developer for e-commerce websites in an attempt to win more online retailers in the US market.
This is the second acquisition by the Hong Kong-listed e-commerce company since it announced in late June it would buy Vendio Services Inc as a part of its US$100 million investment to build the wholesale platform AliExpress.
The terms of the deal are not revealed.
Alibaba is expected to bring more than 250,000 new customers in the US through the acquisition of Auctiva and Vendio, and will connect them with suppliers worldwide.
The company said it was aiming to increase profit margin of online merchants by integrating Auctiva's platform with AliExpress and allow customers to search for suppliers and merchandise.
Auctiva provides listing, marketing and management tools and online storage service for small business owners that sell on e-commerce sites including eBay.
"Bringing online merchants and suppliers together will make global sourcing as easy as possible," David Wei, chief executive officer of Alibaba, said in the statement.
"Our priority will be to further boost the online wholesale platform AliExpress.com," Wei said during a call conference after releasing Alibaba's second-quarter earnings report, without giving details on the acquisition targets.
Its profit jumped 46 percent in the second quarter to 363 million yuan (US$53 million).
This is the second acquisition by the Hong Kong-listed e-commerce company since it announced in late June it would buy Vendio Services Inc as a part of its US$100 million investment to build the wholesale platform AliExpress.
The terms of the deal are not revealed.
Alibaba is expected to bring more than 250,000 new customers in the US through the acquisition of Auctiva and Vendio, and will connect them with suppliers worldwide.
The company said it was aiming to increase profit margin of online merchants by integrating Auctiva's platform with AliExpress and allow customers to search for suppliers and merchandise.
Auctiva provides listing, marketing and management tools and online storage service for small business owners that sell on e-commerce sites including eBay.
"Bringing online merchants and suppliers together will make global sourcing as easy as possible," David Wei, chief executive officer of Alibaba, said in the statement.
"Our priority will be to further boost the online wholesale platform AliExpress.com," Wei said during a call conference after releasing Alibaba's second-quarter earnings report, without giving details on the acquisition targets.
Its profit jumped 46 percent in the second quarter to 363 million yuan (US$53 million).
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