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July 8, 2016

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Apple loses to top-4 handset makers

APPLE suffered a Waterloo in China’s mobile market in the first quarter as the top-four handset makers — Huawei, Vivo, OPPO and Xiaomi — secured a 53-percent combined market share, statistics released by Counterpoint Research showed.

The Hong Kong-based market researcher said iPhone shipments in May shed 1.2 percent year on year in China’s mainland after its sales in China fell 26 percent in the first quarter from a year earlier.

Meanwhile, competition between China’s four largest smartphone makers is heating up as they scramble for a bigger share of the world’s largest smartphone market.

Data from research firm Strategy Analytics showed Huawei shipped 16.6 million smartphones in the first quarter, taking the lion’s share of China’s smartphone market.

OPPO ranked No. 2 in the first quarter with shipments of 13.2 million units. Xiaomi was No. 3 with 12.8 million units, and Vivo shipped 12.5 million units. Apple shipped 11.5 million units.

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