Apple names head for China operations
Print Edition
APPLE Inc yesterday said it has appointed a managing director for China — a newly created role — in its latest move to localize product features.
Isabel Ge Mahe, who worked in wireless technology at Apple for over nine years, will coordinate teams across China, the US company said in a statement.
“Apple is strongly committed to invest and grow in China,” Chief Executive Officer Tim Cook said in the statement. “We look forward to making even greater contributions under her leadership.”
The announcement comes as Apple works to meet compliance measures under a new law requiring foreign firms to store data locally in partnership with Chinese entities.
Apple last week said it will invest in a US$1 billion project in Guizhou Province which will include a data center run with a local partner.
Ge’s previous projects include working with China's state-backed telecom firms to develop country-specific functions including the ability to use local telephone numbers as Apple identification numbers, short message service fraud detection, and support for quick response codes which are widely used in China for payments.
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