Apple to build R&D center in Shenzhen
Print Edition
APPLE Inc will set up a research and development center in Shenzhen, the US tech giant said yesterday, as the firm looks to spur growth in the world’s second-largest economy amid growing competition.
The Shenzhen hub follows a similar plan for a center in Beijing, and comes as Apple is looking to bounce back in China, where local rivals like Huawei Technologies, OPPO and Vivo have been taking market share from its iPhone.
Apple’s CEO Tim Cook announced the plan during a meeting with senior officials from Shenzhen where he is attending a nationwide innovation event, according to sources with the city government.
“We are excited to be opening a new research and development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners,” Apple spokesman Josh Rosenstock said in e-mailed comments.
“The Shenzhen center, along with the Beijing center, is also aimed at strengthening relationships with local partners and universities as we work to support talent development across the country,” he said.
In August, Cook unveiled plans for a Beijing-based R&D facility, its first in China, and promised to invest more in China during a visit to the country.
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