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Apple's iPad 2 hits overseas stores after US sellout
Source: Agencies |
March 25, 2011, Friday
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HUNDREDS of customers lined up outside Apple stores in Australia and New Zealand today for the international launch of the iPad 2, which has flown off the shelves in the United States leaving the company struggling to meet demand.
Analysts forecast some 1 million devices may have been sold in the first weekend of the launch in the United States, but many warn that it's not clear how supply constraints will affect availability following the Japan earthquake and tsunami.
Apple plans to roll out the new iPad today to 25 markets including France, the United Kingdom, Canada, Denmark, Germany, Italy, Mexico, Netherlands, and Spain.
The iPad 2, a thinner and faster version that features two cameras for video chat, was introduced in the United States on March 11. But some would-be buyers have expressed frustration at how difficult it has been to secure one of the wildly popular tablet computers, sparking speculation Apple misjudged demand.
"If it wasn't for the iPad, I wouldn't be in Australia right now," said Alex Lee, a backpacker from Canada, who was the first in the queue outside the glass-fronted Apple store in Sydney's central business district. He said he diverted his travels from Singapore to attend the launch.
"It's like a habit. I've also lined up on Regent Street in London for the iPhone", added Lee, who had a folding chair and blanket and had spent two nights waiting.
Blue-shirted Apple staff in Sydney handed out trays of sandwiches to those in the queue, some of whom had bedded down on blankets overnight before being awoken by bright sunshine.
The iPad 2 goes on sale at 5 pm local time (0400) GMT in New Zealand and at 0600 GMT on the east coast of Australia, before sales kick off in other markets.
Its retail price in Australia starts at AUS$579 (US$568), against US$499 in the United States.
Chief Executive Steve Jobs said in a statement on Tuesday the company was "experiencing amazing demand for iPad 2 in the US" and added "We appreciate everyone's patience and we are working hard to build enough iPads for everyone."
Fiona Martin, a spokeswoman for Apple in Australia, declined to comment on whether there was enough stock to meet demand.
"We don't comment on speculation, we've got plenty down there for all those folk that are in the queue."
In New Zealand, a shop assistant at JB HiFi, one of Wellington's major electronic shops, said there had been a constant stream of people asking about the iPad.
"We haven't even seen it, we don't know how many we're getting, but there'll be big demand you can bet," said the assistant.
A prospective buyer, 22-year-old student Ian MacDonald, said he had held off buying the first generation iPad because it lacked a camera and he wanted any bugs ironed out.
"This version looks way better, with the cameras and it beats all the other tablets because there are so many apps (applications)," he said.
In addition to Friday's rollout, Apple said the iPad 2 will be available in Hong Kong, South Korea, Singapore and additional countries in April.
Analysts forecast some 1 million devices may have been sold in the first weekend of the launch in the United States, but many warn that it's not clear how supply constraints will affect availability following the Japan earthquake and tsunami.
Apple plans to roll out the new iPad today to 25 markets including France, the United Kingdom, Canada, Denmark, Germany, Italy, Mexico, Netherlands, and Spain.
The iPad 2, a thinner and faster version that features two cameras for video chat, was introduced in the United States on March 11. But some would-be buyers have expressed frustration at how difficult it has been to secure one of the wildly popular tablet computers, sparking speculation Apple misjudged demand.
"If it wasn't for the iPad, I wouldn't be in Australia right now," said Alex Lee, a backpacker from Canada, who was the first in the queue outside the glass-fronted Apple store in Sydney's central business district. He said he diverted his travels from Singapore to attend the launch.
"It's like a habit. I've also lined up on Regent Street in London for the iPhone", added Lee, who had a folding chair and blanket and had spent two nights waiting.
Blue-shirted Apple staff in Sydney handed out trays of sandwiches to those in the queue, some of whom had bedded down on blankets overnight before being awoken by bright sunshine.
The iPad 2 goes on sale at 5 pm local time (0400) GMT in New Zealand and at 0600 GMT on the east coast of Australia, before sales kick off in other markets.
Its retail price in Australia starts at AUS$579 (US$568), against US$499 in the United States.
Chief Executive Steve Jobs said in a statement on Tuesday the company was "experiencing amazing demand for iPad 2 in the US" and added "We appreciate everyone's patience and we are working hard to build enough iPads for everyone."
Fiona Martin, a spokeswoman for Apple in Australia, declined to comment on whether there was enough stock to meet demand.
"We don't comment on speculation, we've got plenty down there for all those folk that are in the queue."
In New Zealand, a shop assistant at JB HiFi, one of Wellington's major electronic shops, said there had been a constant stream of people asking about the iPad.
"We haven't even seen it, we don't know how many we're getting, but there'll be big demand you can bet," said the assistant.
A prospective buyer, 22-year-old student Ian MacDonald, said he had held off buying the first generation iPad because it lacked a camera and he wanted any bugs ironed out.
"This version looks way better, with the cameras and it beats all the other tablets because there are so many apps (applications)," he said.
In addition to Friday's rollout, Apple said the iPad 2 will be available in Hong Kong, South Korea, Singapore and additional countries in April.
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