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August 20, 2009

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Asustek sets target of 1 million for smartphones

NETBOOK PC pioneer Asustek yesterday set a modest 2010 shipment target of 1 million units for its newly launched smartphone, underscoring its vulnerability as a new player in the sector.

That would mean it will have a market share of less than 1 percent in the fast-growing smartphone market, which research firm Gartner expects will grow to shipments of more than 200 million units next year.

"We're going to focus on getting our products to work first before trying to meet our targets next year," Asustek Chairman Jonney Shih said during the launch of its smartphone line it is building with navigation device maker Garmin.

The smartphone, to be sold using the Garmin-Asus brand name, will run on Microsoft's Windows Mobile platform, at a time when some industry watchers are saying the software is faltering against bigger rivals.

Asustek's launch of its smartphone would make it the second major PC firm to begin selling smartphones this year, just months after bigger cross-town rival Acer also began selling these feature-jammed devices.

The world's No. 2 PC maker Dell has also said it is working with China Unicom to develop a line of mobile devices for the Chinese telecoms operator.



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