Bezel-less smartphone to be major trend

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November 30, 2017

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Bezel-less smartphone to be major trend

By Zhu Shenshen | 00:01 UTC+8 November 30, 2017 |

Print Edition

BEZEL-LESS design, which offers consumers bigger displays of better quality, will become a major trend in the domestic smartphone market in 2018 as models costing under 1,000 yuan (US$152) have debuted, Shanghai Daily learned.

The price drop in the past six months has been drastic because flagship models with this type of technology used to cost 5,000 to 10,000 yuan.

About 10 new models featuring bezel-less design debuted in the domestic market in the past week, and they are reasonably priced and feature technological development and innovation in new material and advanced artificial intelligence technology on facial identification, said smartphone vendors like Huawei and Gionee.

Bezel-less design creates better experience for video streaming and mobile gaming for users. Initially, the technology was adopted in flagship models like iPhone X and Samsung Galaxy S8 costing over 5,000 yuan each. But the new technology screen will come into the mass market soon, said researcher Canalys.

“Fullview Display (bezel-less) design has become an irresistible trend in smartphones," said Liu Lirong, Gionee’s chairman.

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Bezel-less smartphone to be major trend

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