China to trial new policies to promote mobile gaming
Print Edition
CHINA is planning to introduce new policies on the management of mobile gaming to support its growth and simplify the procedures for market entry, the top industry regulator said yesterday.
China’s revenue from the gaming industry in the first half rose 22 percent year on year to 60.5 billion yuan (US$9.7 billion), of which 20.9 billion yuan came from the mobile sector, the industry’s fastest growing with an annual gain of 67 percent, said Sun Shoushan, vice head of the State Administration of Press, Publication, Radio, Film and Television.
“Mobile games that do not deal with sensitive subjects like politics, economics or religion will be approved immediately,” Sun told a forum on the eve of China Digital Entertainment Expo and Conference, also known as ChinaJoy.
The administration will select two or three provincial areas, probably including Shanghai, to trial the new policies, he said.
Meanwhile, the Shanghai Press and Publication Administration said yesterday that it has agreed to work with China Reading, a subsidiary of Tencent, to promote online literature at ChinaJoy.
The cooperation is intended to integrate literature with the gaming and entertainment sectors, and promote high-quality content, said Xu Jiong, head of the city administration.
More than 700 exhibitors, including Tencent, Sony, Intel, Letv and NetEase, will showcase their latest products and services at ChinaJoy, which opens to the public today and closes on Sunday.
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