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January 13, 2017

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Chinese brands hold their own

THE top global Chinese brands are mainly consumer electronics and Internet names, a report done by WPP and Google said yesterday.

Of the top-30 Chinese brands globally, Lenovo, Huawei and Alibaba are the leading three names. The evaluation was based on a list of 167 Chinese brands, representing their brand awareness among overseas consumers, according to the report.

The other top-10 Chinese brands are Elex Tech, Xiaomi, Air China, Haier, Anker, Cheetah Mobile and Hisense.

Technology brands are able to improve consumers’ lives by applying digital technology and creating ecosystems that combine e-commerce and mobile payment apps with other services. This helps the Chinese brands connect and communicate their relevance to consumers, the report said.



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