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Electronic games revenue surges 34% in 2011
By Zhu Shenshen |
January 9, 2012, Monday
|
Online Edition
Online Edition
China's electronic games revenue jumped 34 percent in 2011, thanks to a thriving computer games industry and more smart phone users, the industry regulator said yesterday.
The General Administration of Press and Publication, or GAPP, will strengthen the examination and approval process of new game titles, Sun Shoushan, deputy director of GAPP, told the annual Games Summit held in Xi'an yesterday.
Last year electronic games generated 44.6 billion yuan (US$7.30 billion) in revenue, up 34 percent from 2010. PC games accounted for 96 percent of the total as the country has more than 120 million PC players.
Mobile games earned 1.7 billion yuan last year, a spike of 86 percent over 2010, thanks to an expansion of online games, smart phones, iPads and other mobile devices. The figure is projected to hit 7.5 billion yuan in 2016, according to GAPP.
"Regarding some controversial games, we will hold public hearings to decide whether to let them into the market," Sun said, adding that the hearings will invite students, parents and teachers to attend.
Top games developers, such as Shanda Games, The9, Giant, and Perfect World, participated in the conference.
"In the next three years, the market will become more diversified and divided into PC games, Web games and mobile games," said Analysys International, a Beijing-based technology consulting firm, in a January report.
The General Administration of Press and Publication, or GAPP, will strengthen the examination and approval process of new game titles, Sun Shoushan, deputy director of GAPP, told the annual Games Summit held in Xi'an yesterday.
Last year electronic games generated 44.6 billion yuan (US$7.30 billion) in revenue, up 34 percent from 2010. PC games accounted for 96 percent of the total as the country has more than 120 million PC players.
Mobile games earned 1.7 billion yuan last year, a spike of 86 percent over 2010, thanks to an expansion of online games, smart phones, iPads and other mobile devices. The figure is projected to hit 7.5 billion yuan in 2016, according to GAPP.
"Regarding some controversial games, we will hold public hearings to decide whether to let them into the market," Sun said, adding that the hearings will invite students, parents and teachers to attend.
Top games developers, such as Shanda Games, The9, Giant, and Perfect World, participated in the conference.
"In the next three years, the market will become more diversified and divided into PC games, Web games and mobile games," said Analysys International, a Beijing-based technology consulting firm, in a January report.
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