Game investment
By Zhu Shenshen |
April 23, 2010, Friday
|
Print Edition
Print Edition
GIANT Interactive Group Inc has invested 100 million yuan (US$14.7 million) to develop a role playing game to boost revenue in the slower-growing game industry, the Nasdaq-listed firm said yesterday.
The game, called King of Kings 3, is scheduled to start public testing on Tuesday. Besides the investment, it has taken the Shanghai-based firm three years to develop the game with a research team of 150 engineers.
The game will attract "a huge amount of young players," according to Shi Yuzhu, chairman of Giant.
The Chinese game industry will grow slowly this year compared with past years. In 2009, the game industry revenue grew 30 percent annually, slower than the annual growth rate of above 50 percent, according to Deloitte.
Top game firms Tencent, Shanda and NetEase dominate the market, which put pressure on firms like Giant and The9, industry insiders said.
The game, called King of Kings 3, is scheduled to start public testing on Tuesday. Besides the investment, it has taken the Shanghai-based firm three years to develop the game with a research team of 150 engineers.
The game will attract "a huge amount of young players," according to Shi Yuzhu, chairman of Giant.
The Chinese game industry will grow slowly this year compared with past years. In 2009, the game industry revenue grew 30 percent annually, slower than the annual growth rate of above 50 percent, according to Deloitte.
Top game firms Tencent, Shanda and NetEase dominate the market, which put pressure on firms like Giant and The9, industry insiders said.
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