Gamers plan to play it big globally
By Zhu Shenshen |
July 28, 2011, Thursday
|
Print Edition
Print Edition
REVENUE at China's game companies are expected to rise on the overseas business as global expansion, mergers and acquisitions open up new income streams, culture and industry executives said yesterday.
In 2010, the overseas revenue for Chinese game companies reached US$230 million, a 111 percent growth from 2009. More than 34 companies exported 82 games to the overseas markets last year, said Sun Shoushan, vice director of the General Administration of Press and Publication.
"We encourage game companies to go out and gain international competition ability," Sun said during the summit forum of the China Digital Entertainment Expo & Conference 2011, better known as Chinajoy 2011.
Top game developers including Shanda Entertainment and Perfect World said they had plans to expand into overseas markets this year.
Shanghai-based Shanda Games aimed to increase its overseas income to 20 percent of total revenue in the next three years, compared to 5 percent of total revenue at present, Shanda Games' Chief Executive Alan Tan said during the summit.
Shanda's games received positive responses in the United States, Japan and Germany. Before that, it had acquired game developers in the United States and South Korea and set up research facilities in Silicon Valley.
Beijing-based Perfect World exported games to 60 countries and regions in 2010 and it had ambitions to export to 100 regions this year, according to Chief Executive Chi Yufeng.
In 2010, the overseas revenue for Chinese game companies reached US$230 million, a 111 percent growth from 2009. More than 34 companies exported 82 games to the overseas markets last year, said Sun Shoushan, vice director of the General Administration of Press and Publication.
"We encourage game companies to go out and gain international competition ability," Sun said during the summit forum of the China Digital Entertainment Expo & Conference 2011, better known as Chinajoy 2011.
Top game developers including Shanda Entertainment and Perfect World said they had plans to expand into overseas markets this year.
Shanghai-based Shanda Games aimed to increase its overseas income to 20 percent of total revenue in the next three years, compared to 5 percent of total revenue at present, Shanda Games' Chief Executive Alan Tan said during the summit.
Shanda's games received positive responses in the United States, Japan and Germany. Before that, it had acquired game developers in the United States and South Korea and set up research facilities in Silicon Valley.
Beijing-based Perfect World exported games to 60 countries and regions in 2010 and it had ambitions to export to 100 regions this year, according to Chief Executive Chi Yufeng.
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