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July 29, 2016

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Games seen integrated with other industries

By Zhu Shenshen | July 29, 2016, Friday | Print Edition

THE boundaries between games and other industries are likely to fade as they are getting more integrated with entertainment, telecommunications, hardware and even financial sectors, Shanghai Daily learned during the Chinajoy show yesterday.

However, the integration comes with a need for regulations to ensure the healthy and sustainable development of the industry and protect under-18-year-old players, industry observers said.

Hong Kong-listed Linekong said it would form a new virtual reality fund of 200 million yuan (US$30 million) to support domestic VR content developers, marking its expansion into the VR sector.

Huayi Brothers, one of the top Chinese film producers, also said they would expand into games and animation, which can be integrated with other media services.

China Merchants Bank and Alibaba’s Ant Financial have booths at Chinajoy to offer users game-themed credit cards and new payment services. China Mobile and China Unicom both displayed mobile games and entertainment services covering online literature and music.

Amid the boom and prospects in the industry, organizations urged regulations so that underage players will be protected and also to ensure the industry develop in a healthy and sustainable manner.

China should introduce an anti-addicting system for mobile games, similar to one which exists in online computer games, which see a great number of players who are subject to little regulations, industry watchers said, without elaborating.

At the end of 2015, there were more than 662 million mobile Internet users, with 160 million of them under the age of 18, China’s Youth League said in a report released at Chinajoy, which ends on Sunday in Shanghai.

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